Become a Partner

Ownership by heart.

100% Racing. Nothing less.

This is Iris Dorr’s personal creed as she leads ID RACING – and it is therefore also the basis for lasting, sustainable partnerships and networks. Two things are especially important to her here: first, that sponsors and partners are a fixed part of the ID RACING team. Everyone works towards shared goals together, effectively. Second, that ID RACING offers benefits that represent true added value for everyone involved. For the expansion of one’s own business, strengthening of branding, connection of one’s own brand with Porsche and its values, such as continuity, reliability, precision, exclusivity.

Get inspired by Live Racing

ID RACING immerses you in one of the most passion-driven sports in the world. On racing weekends, you and your guests are part of the team and the racing sport scene. The ID RACING team area is the perfect place to meet and greet the drivers, mechanics, engineers, stars and celebrities, as well as hold business meetings and do a bit of networking. Client events give you the opportunity to manage relationships successfully. Aside from the races themselves, our driver training sessions with professional instructors are another impressive experience we offer.

Social Media Raises the Profile of your Brand

Intensive social media activities on and near the track play a central role in ID RACING’s communication strategy. In 2023, our social media activities include posts on our own YouTube channel, podcasts and an online community platform that goes live on racing weekends in the ID RACING team area. We actively position and engage with the brands and advertising of our sponsors and partners in all of these activities. Use these innovative opportunities to present your company and products to an engaged public. We firmly believe that ID RACING is the right brand ambassador to achieve joint success.

Benefits for our Sponsors

Maximum Performance
- Even with Sponsoring -

Networking Events

Use our presence at the world's racetracks for collaboration and intensive networking

Our guests are our VIP's

Your exclusive access to the Carrera Cup, behind the scenes and to the hospitality area

Our communication is your voice

Be an integral part of our team communication and reach new target groups

Unforgettable emotional moments

Be a passenger in our racing cars and experience what racing means, live and unadorned.

They are identified

Our Partner Testimonials

We are characterized by personal contact and a transparent and cooperative approach. And we offer emotions.

Not only for our customers, but also for our customers' customers.

Racing. Passion. Results.

Join the Ultimate World Of Emotions

ID RACING is a committed, reliable and global partner in a wide variety of racing series around the world.
Our experience in the professional preparation of race cars benefits our drivers and their capabilities 100% and manifests itself in numbers and sporting successes.
Racing vehicles used to date
Racing missions completed to date
Podium finishes

As a sponsor of ID RACING, you gain direct access to a high-profile motorsport platform with global presence. Through our partnership, you can showcase your brand to a wide audience and effectively reach your target market. Additionally, you benefit from a dedicated and passionate team that values your support.

Our Team

Our Experience Team Member

Are you interested in improving the public image of your company, are you interested in expanding your target group and would you like to use the sporting platform of motorsport to do so?

Perfect, then you’ve come to the right place.

We will be happy to send you our partner brochure with all the information about the Porsche Carrera Cup platform and our highly individual services. Please fill out the form below and send us your request.

Iris Dorr


Iris Dorr is the founder, owner and managing director of ID RACING GmbH. She is the first point of contact for all matters and is responsible for the entire company.

Robert Beckmann


In his role as Chief Marketing Officer of ID RACING GmbH, Robert Beckmann is responsible for all of the company's press and marketing activities. He is the first point of contact for partners and sponsors.

Become a partner

Send us Your Request

Our partner support team is at your service and will answer all your questions quickly and easily