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Ownership by heart.
This is Iris Dorr’s personal creed as she leads ID RACING – and it is therefore also the basis for lasting, sustainable partnerships and networks. Two things are especially important to her here: first, that sponsors and partners are a fixed part of the ID RACING team. Everyone works towards shared goals together, effectively. Second, that ID RACING offers benefits that represent true added value for everyone involved. For the expansion of one’s own business, strengthening of branding, connection of one’s own brand with Porsche and its values, such as continuity, reliability, precision, exclusivity.
Get inspired by Live Racing
ID RACING immerses you in one of the most passion-driven sports in the world. On racing weekends, you and your guests are part of the team and the racing sport scene. The ID RACING team area is the perfect place to meet and greet the drivers, mechanics, engineers, stars and celebrities, as well as hold business meetings and do a bit of networking. Client events give you the opportunity to manage relationships successfully. Aside from the races themselves, our driver training sessions with professional instructors are another impressive experience we offer.
Social Media Raises the Profile of your Brand
Intensive social media activities on and near the track play a central role in ID RACING’s communication strategy. In 2023, our social media activities include posts on our own YouTube channel, podcasts and an online community platform that goes live on racing weekends in the ID RACING team area. We actively position and engage with the brands and advertising of our sponsors and partners in all of these activities. Use these innovative opportunities to present your company and products to an engaged public. We firmly believe that ID RACING is the right brand ambassador to achieve joint success.
Benefits for our Sponsors
Use our presence at the world's racetracks for collaboration and intensive networking
Your exclusive access to the Carrera Cup, behind the scenes and to the hospitality area
Be an integral part of our team communication and reach new target groups
Be a passenger in our racing cars and experience what racing means, live and unadorned.
They are identified
We are characterized by personal contact and a transparent and cooperative approach. And we offer emotions.
Not only for our customers, but also for our customers' customers.
Racing. Passion. Results.
As a sponsor of ID RACING, you gain direct access to a high-profile motorsport platform with global presence. Through our partnership, you can showcase your brand to a wide audience and effectively reach your target market. Additionally, you benefit from a dedicated and passionate team that values your support.
Our Team
Are you interested in improving the public image of your company, are you interested in expanding your target group and would you like to use the sporting platform of motorsport to do so?
Perfect, then you’ve come to the right place.
We will be happy to send you our partner brochure with all the information about the Porsche Carrera Cup platform and our highly individual services. Please fill out the form below and send us your request.
CEO
Iris Dorr is the founder, owner and managing director of ID RACING GmbH. She is the first point of contact for all matters and is responsible for the entire company.
CMO
In his role as Chief Marketing Officer of ID RACING GmbH, Robert Beckmann is responsible for all of the company's press and marketing activities. He is the first point of contact for partners and sponsors.
Become a partner
Our partner support team is at your service and will answer all your questions quickly and easily
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A new team.
For a new time.
ID Racing.
ID Racing GmbH
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