Long-term success calls for vision and a clear concept. Right from the starting line. Discover the vision and concept of ID RACING. Ladies and gentlemen – start your engines.
At ID RACING, we are convinced: if you want to be successful, you need a strong identity.
As a person. As a company. As a brand. In both business and sport equally. We use our expertise, professionalism and all our energy to support our sponsors, partners, drivers and riders in standing out from the crowd and achieving even greater success.
This is ID RACING’s main focus. It is part of everything we do, from choosing our sporting environment and designing our service range to landing on identity as the key success factor.
Read on to discover what makes us stand out, how we outshine other racing teams and specific ways in which ID RACING supports sustainability. This brochure aims to give you a deeper insight into our understanding and practice of motorsport and to show how you as a partner, sponsor or even as a driver or rider benefit from our approach.
Head of Team ID RACING.
FOUNDER AND INNOVATOR:
ID RACING is all about identity. ID RACING is
also all about Iris Dorr.
And with her, over 30 years of personal experience in the world of professional motorsport. Iris Dorr knows both sides, having been both an active racing driver and a qualified team manager. She knows how to perfectly harmonise the demands of the sport with the organisational challenges. She understands how to offer drivers and riders an environment that allows them to achieve their best possible performance.
With ID RACING, Iris Dorr is bringing her ideas of modern motorsport to life. To her, modern motorsport encompasses important considerations such as sustainability, female participation in the sport and impressive benefits for sponsors.
IRIS DORR AS A RACING DRIVER:
Iris Dorr made a name for herself in the conventional ‘man’s world’ of racing after being introduced to motorsport by her father. Her entire family supported and cheered her on throughout her career. Iris Dorr was a member of the Renault Junior team. She won the Coupe des Dames and made a successful start in VLN Endurance Racing on the Nürburgring, as well as in the Renault Clio V6 Euro Trophy, Renault Megane Cup and other brand trophy races.
IRIS DORR AS A TEAM BOSS:
Iris Dorr did it all as a team boss, gaining experience in management, finance and acquisitions, as well as in the preparation and organisation of the team’s participation in races of all different types, right up to 24-hour racing worldwide. René Rast, Dirk Werner and Philipp Eng are just some of the renowned motorsport personalities and company drivers known today who worked with Iris Dorr and her team and have her to thank for her contribution to their success in motorsport. With her experience working in her family’s business in Allgäu and a degree in international business management, Iris Dorr is fully capable of driving ID RACING to success in responsible business as well.
ID RACING proactively chooses Porsche Motorsports as a launchpad.
Porsche embodies the mythos of sports cars like
no other brand. With over 70 years of international
racing history, well over 30,000 racing wins,
countless brand and team championships and 19
overall wins in Le Mans, Porsche boasts an excellent
With so much success to look back on, Porsche is one of the world’s most fascinating automotive brands. It is a perfect platform for becoming a recognisable personality amongst racing drivers and for crafting a unique and lasting identity as a sponsor.
RACING WITH UNIQUE CHARACTER:
Porsche Motorsports offers a range of racing series that form the optimal basis for ID RACING’s sporting activities and its drivers.
The range starts with the Porsche Sports Cup for ambitious beginners and goes all the way to national Porsche trophy racing and finally, a special attraction: the Porsche Mobil 1 Supercup supporting Formula 1. Porsche’s participation in national and international endurance racing opens up further premium motorsport opportunities.
As a partner of Porsche Motorsports, ID RACING will be competing in the 2023 Porsche Carrera Cup Germany. ID RACING will also participate in the Porsche Sprint Challenges. With so much on offer, ID RACING gives its drivers a highly attractive range of racing to choose from.
THE FUTURE OF MOTORSPORT IS GREEN
ROAD TO GET GREEN. This is what our team calls our internal sustainability programme. The aim is to reduce ID_RACING’s carbon footprint step by step through a package of innovative measures and take a leading role as a sustainable racing team in the world of motorsport. So it’s no coincidence that our team colour is green. Forwardlooking thought and action are a fixed part of ID_RACING’s identity. It’s how we do our part to make racing a sport that even future generations will be able to enjoy.
ID RACING: THE
RIGHT CHOICE FOR
ambitious amateurs, high-flying semi-pros and absolute professionals. They all join a high-calibre sports team of experienced motorsport professionals who have worked together for a long time already and are well coordinated. State-of-the-art technical equipment is par for the course. The team and its gear together make the best conditions for top driver performance.
To achieve success at the finish line, ID RACING works with its drivers every day, intensely focused on improving joint performance. All of this takes place in a collegial atmosphere with mutual appreciation and respect at its core. Or put another way: in an environment where drivers truly feel good.
Both inside and outside of our team, we place high value on sportsmanship. We follow the principle of being competitors on the track, but colleagues in the paddock.
ID RACING ACTIVELY SEEKS WOMEN FOR MOTORSPORT:
Iris Dorr herself has shown that women can successfully compete in motorsport. That is why it is a passion of hers to get the wider racing world to view women as competitors in the sport. Female drivers are always very welcome in ID RACING’s cockpit. With Iris Dorr’s expertise, ID RACING offers you the best possible conditions for making a name for yourself in the traditional ‘man’s world’ of motorsport.
EVEN WITH SPONSORING
Ownership by Heart. This is Iris Dorr’s personal creed as she leads ID RACING – and it is therefore also the basis for lasting, sustainable partnerships and networks. Two things are especially important to her here: first, that sponsors and partners are a fixed part of the ID RACING team. Everyone works towards shared goals together, effectively. Second, that ID RACING offers benefits that represent true added value for everyone involved. For the expansion of one’s own business, strengthening of branding, connection of one’s own brand with Porsche and its values, such as continuity, reliability, precision, exclusivity.
GET INSPIRED BY LIVE RACING:
ID RACING immerses you in one of the most passion-driven sports in the world. On racing weekends, you and your guests are part of the team and the racing sport scene. The ID RACING team area is the perfect place to meet and greet the drivers, mechanics, engineers, stars and celebrities, as well as hold business meetings and do a bit of networking. Client events give you the opportunity to manage relationships successfully. Aside from the races themselves, our driver training sessions with professional instructors are another impressive experience we offer.
SOCIAL MEDIA RAISES THE PROFILE OF YOUR BRAND:
Intensive social media activities on and near the track play a central role in ID RACING’s communication strategy. In 2023, our social media activities include posts on our own YouTube channel, podcasts and an online community platform that goes live on racing weekends in the ID RACING team area. We actively position and engage with the brands and advertising of our sponsors and partners in all of these activities. Use these innovative opportunities to present your company and products to an engaged public. We firmly believe that ID RACING is the right brand ambassador to achieve joint success